A Global Perspective on Human Potential
Born in Morocco, raised in Sweden, and studied in France, prior to pursuing an academic and entrepreneurial career in the United States, my journey has taken me across multiple continents, cultures, and industries shaping a deep understanding of human behavior, leadership, and adaptation. From entrepreneurship and academia to coaching and consulting, I’ve worked with individuals and organizations worldwide over the last 20 years to help unlock resilience, creativity, and peak performance.

Holistic and Bioecological Perspective 
My coaching approach recognizes the multifaceted nature of individuals and their dynamic interactions with personal and professional environments. By addressing dimensions such as health, relationships, values, resources, and aspirations, I help clients deepen their understanding of both external influences and internal perceptions, providing comprehensive support during liminal phases.‍

‍Evidence Based & Experience Informed Approach
‍My expertise is grounded in graduate education in global business and entrepreneurship, doctoral research in organizational psychology and a deep passion for human potential. My academic expertise is complemented with a tangible leadership experience, and an entrepreneurial mindset that informs my coaching approach. As a certified NLP (Neuro-Linguistic Programming) practitioner, I integrate mindset mastery techniques with evidence-based strategies to help leaders turn high-stakes challenges into growth engines for meaningful, high-impact work.

Technology for Transformational Growth
In an era of rapid digital transformation, I utilize cutting-edge tools and technologies to enhance client growth and results. Integrating advanced digital resources, analytics, and interactive platforms, my approach empowers clients to accelerate their journeys and confidently navigate transitions in an increasingly digital landscape.